Wilson's Nieruchomości
Real Estate
85% referral rate. How Wilson's scales agent training across 4 Polish cities.
"When 85% of your business comes from referrals, every client interaction matters. Konstantly helps us ensure every agent delivers the service quality that built our reputation."
Challenge
Wilson's needed to equip agents with modern digital marketing skills—from social media to AI-powered content creation—while maintaining AML compliance across their growing multi-city operation.
Solution
Deploy Konstantly as their agent development platform, delivering training on LinkedIn, Facebook, Instagram marketing, property photography, AI content tools, and regulatory compliance.
Results
- New agent time-to-first-transaction reduced by 35%
- Training consistency across all 4 locations achieved
- Agent retention improved by 28%
In real estate, reputation is everything. Wilson's Nieruchomości built theirs over 16 years of serving Polish property buyers and sellers with a simple philosophy: treat every customer like family. With an 85% referral rate and over 86,000 satisfied customers, the approach clearly works—but staying competitive in the digital age required a new kind of agent training.
The modern real estate challenge
Today's property buyers start their search online. They browse listings on social media, expect stunning photography, and respond to compelling descriptions. Wilson's agents needed more than market knowledge—they needed digital marketing skills.
"Our agents are excellent at building relationships in person. But the first impression often happens on Instagram or LinkedIn before we ever meet a client. We needed to train agents for that reality."
With 69 agents across four Polish cities, ensuring everyone could leverage digital tools effectively—while maintaining AML compliance—required structured training.
Building a digital-first training program
Social media mastery
Wilson's created comprehensive training tracks for each major platform:
LinkedIn for commercial real estate
- Building a professional profile that positions agents as market experts
- Publishing expert content that attracts commercial clients
- Networking strategies for the Polish business community
- Lead generation through thought leadership
Facebook business presence
- Setting up professional business pages step-by-step
- Content strategies for residential property marketing
- Client engagement and community building
- Advertising basics for property promotion
Instagram for property marketing
- Profile optimization for real estate professionals
- Visual content strategies that showcase properties
- Story and Reel techniques for engagement
- Building the Wilson's brand through consistent visual identity
"Each platform requires different skills. LinkedIn works for commercial clients, Instagram for residential buyers. Our agents learn to use each one strategically."
Property photography and visual content
In real estate, photos sell properties. Wilson's agents learn professional techniques:
- Photography fundamentals: Lighting, angles, and composition for property shots
- Photo editing tools: Hands-on training with Fotor, Adobe Lightroom, Canva Pro, and Snapseed
- Exposure and color correction: Making every room look its best
- Marketing material creation: From photos to professional listing presentations
AI-powered content creation
Wilson's embraced AI tools to help agents create compelling property descriptions faster:
- ChatGPT for listings: Generating professional, personalized property descriptions
- Perplexity for research: Market insights and neighborhood information
- Automation techniques: Streamlining repetitive content tasks
- Quality control: Reviewing and refining AI-generated content
"AI doesn't replace our agents' expertise—it amplifies it. They can create better listings in less time, focusing their energy on client relationships."
Compliance training
AML (Anti-Money Laundering) certification
Real estate transactions require vigilance against financial crimes. Every Wilson's agent completes mandatory AML training covering:
- Polish anti-money laundering regulations
- Customer due diligence procedures
- Suspicious transaction identification
- Reporting requirements and documentation
- Annual recertification to stay current
"Compliance isn't optional in our industry. Every agent must understand AML procedures—whether they're in Warsaw or Radom."
Marketing materials library
Beyond training, agents access Wilson's comprehensive marketing toolkit:
- Professional templates for property presentations
- Brand-consistent social media graphics
- Email marketing templates
- Print materials for client meetings
These resources ensure every agent represents Wilson's brand professionally across all touchpoints.
The results
Twelve months after implementing their digital training program:
- Faster productivity: New agents complete their first successful transaction 35% faster
- Consistent quality: Digital marketing standards unified across all four locations
- Better retention: Agent turnover decreased by 28%, preserving institutional knowledge
- Enhanced listings: Properties receive more online engagement with professional photos and AI-assisted descriptions
- Full compliance: 100% AML training completion across the organization
"We've doubled in size since 2009, but our referral rate has stayed above 80%. Today that means delivering the same quality online as we do in person."
Looking ahead
As Wilson's continues expanding and digital marketing evolves, Konstantly provides the foundation for keeping agents current. New platforms, new AI tools, new techniques—the family business that started in 2009 now has a system to stay ahead of the curve.